Benefits For Getting A Sign

Business Signs


Why do I need a sign for my business?

There are many reasons, the most primary of these being: Signs are the most effective form of advertising for the small business. A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. Signs are always on the job for you, advertising 24 hours a day, 365 days a year. People often judge a business by how their sign looks. Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence.

Signage is so ingrained in our collective minds that most of the time we go about our daily activities without even knowing they are there. They direct us, remind us and sometimes even inspire us to make decisions each day. For local small businesses, they are a priceless way to establish an identity and gain new customers. Signs attract new customers and alert them that you exist. Recent surveys found that many customers would have never found a business unless they had seen its sign.


Signs bring in new customers

The question was asked: How did you learn about us? The responses were: 50% On-Premise Sign, 33% Word of Mouth, 9% Newspaper, 6% Yellow Pages, 1% TV, and 1% Radio. Signs attract half of a start-up business’ new customers, 35% of passersby wouldn’t know your business was there without a sign.


What can signage do for you?

Research indicates that 85% of your customers live or work within a five-mile radius of your business. 17% of Best Buy’s walk in customers did so because of a sign.


How customers know about local businesses?

35% saw it while passing, 29% always knew, 14% word of mouth, 10% advertising, 6% all other, and 7% don’t know.